Our Blog
Coalition Building & Advocacy Insights
Stay informed on the latest political developments and public affairs insights in Michigan. Our team of experts shares their analysis on emerging trends, critical issues, and effective strategies that matter to organizations operating in Michigan and beyond. Explore our articles to gain a deeper understanding of the issues shaping our region.
Truscott Rossman’s Growth Strategy
We hired three new team members just this month. We are all excited to have them on the team at TR. This growth is deliberate. Our business is evolving at a pace we couldn’t have imagined just a few years ago.
Celebrating 14 Years
On January 11, 2011, Truscott Rossman was born. Much has changed, but Kelly Rossman-McKinney’s legacy remains. John Truscott reflects on the growth, innovation, and legacy of the last 14 years.
TR’s Year of Right Person, Right Seat
2024 was a wild, exciting, and fun year for TR. As an EOS company, we set ambitious goals at the start of the year and created quarterly rocks to guide us toward achieving them. This year, our overarching focus centered on one critical goal: ensuring the right person in the right seat. In EOS terms, this means having someone who aligns with the company’s values, understands their role, wants it, has the capacity to excel in it, and is in the right position to thrive.
AI in Communications
Artificial intelligence (AI) is revolutionizing industries worldwide, and the communications field is no exception. At Truscott Rossman, we're not just adopting AI; we're pioneering its integration to drive unparalleled creativity and efficiency. Are you ready to join us on this transformative journey?
Ready for More Than Just Insights?
Our team applies this same strategic thinking to create custom solutions for our clients. Contact us to discuss your specific challenges.