Five Dangerous, Useful, Slightly Uncomfortable Ways to Use AI in Communications
by Ryan Gajewski
Everyone’s talking about AI like it’s a UFO that just landed on the front lawn. At Truscott Rossman and Say More, we’re already riding shotgun.
Allie Walker and Ryan Gajewski talk about how Truscott Rossman and Say More have been using AI.
Here’s the thing: communicators don’t need to “get ready” for AI. You’re already surrounded by it. The question isn’t if it’s coming, it’s whether you’ll use it with curiosity or fear.
Here’s how to start using it with curiosity: five ways that are both practical and a little bit provocative.
1. Let It Do the Boring Stuff So You Can Be Brilliant
AI is your overachieving intern. Let it handle the parts of your day you secretly resent: the backgrounder summaries, the first drafts, the data sorting.
But don’t hand it the keys. Use it to make space — for better ideas, bolder writing, longer walks, actual thinking.
The win isn’t speed. It’s focus.
2. Treat Data Like a Crystal Ball
AI sees patterns faster than you ever could. Feed it coverage, comments, sentiment, even transcripts, and it’ll tell you what your audience is really paying attention to — sometimes before they even know it.
Communications has always been part art, part anthropology. Now you can add machine clairvoyance to the mix.
3. Run Fire Drills Before the Fire
You can test messages before they ever hit the wild.
Want to see how a headline will land? How an apology reads? How an op-ed sounds to three different audiences?
Ask AI. It will give you the raw, sometimes painful truth.
Use it as your reality check, not your approval chain.
4. Turn One Thing Into Ten
If you’re still writing everything from scratch, you’re leaving time on the table.
Start with your strongest piece of content — a report, a quote, a presentation — and ask AI to spin it into a week’s worth of material. Posts, captions, video scripts, internal updates.
That’s not cheating. That’s leverage.
5. Stay Curious, Not Scared
Every industry has a version of “AI will never replace us.”
Spoiler: it will replace the parts of you that resist learning.
The best communicators aren’t the ones who memorize the tools; they’re the ones who experiment daily, who treat every new prompt as play.
AI isn’t taking your job. Curiosity is giving you a new one.
So, What’s Slowing You Down?
If you’re staring at a blinking cursor or a bottlenecked process, try this:
Ask an AI tool to help. Then make it better. Then do it again.
If you need help figuring out where to start, we’re here.
We’ve been practicing AI in real client work for years — long before it became a capital-letter trend.