Say More: How We Are Changing the Conversation on Content
TR unveils Say More, a content studio redefining brand storytelling for today’s fast-moving digital world.
Introducing Say More: A Studio Built for the Speed of Culture
If you've scrolled through your feed lately, you've felt it: the dizzying pace of content creation, a relentless stream of stories fighting for mere seconds of your attention. Amid this frenetic landscape, traditional communications firms have struggled to adapt. But in Michigan, a familiar player is rewriting the rules in ways that challenge not only what we produce—but how and why we produce it.
We at Truscott Rossman, Michigan’s renowned public relations and political communications powerhouse, have just unveiled Say More—a content studio designed explicitly for our accelerated age. "Say More represents more than just a creative expansion—it’s a strategic leap forward," says TR founder and CEO John Truscott. And in truth, it feels less like an addition and more like a reinvention—an acknowledgment that messaging today must evolve as quickly as the culture it engages.
Two years ago, Ryan Gajewski, Chief Strategy Officer at Truscott Rossman, noticed a fundamental shift. Content had become currency, traded in bursts and loops, optimized for speed and frequency, yet still in desperate need of resonance. “We were chasing what our peers were doing—the integrated model,” Gajewski explains. But integration wasn't enough. It was rigid, slow, too bound by legacy structures. The future required flexibility, immediacy, and precision—along with a willingness to let go of control.
Jeremy Witt’s Vision: Bold Content for a New Era
That’s where Jeremy Witt enters the frame. Hired as Say More’s Director of Content, Witt brought not only experience but a disruptive vision. He recalls his initial skepticism: "I remember thinking, Truscott Rossman does public relations and public affairs. What I wanted to do was different." What emerged instead was an invitation—to reimagine the firm from the inside out. To build something new. "We wanted to create a brand that didn’t just respond to client needs, but anticipated them—platform-native, strategically fearless, and unapologetically modern."
Say More isn’t merely producing content—it’s redefining what content should do. “It’s not about how long your video is—it’s about how well it connects,” Gajewski insists. In other words, the metrics have changed. Performance is no longer about polish or runtime. It’s about utility, value, and relevance. Content, Say More argues, shouldn't just be seen; it must resonate, provoke thought, and foster community. A great piece of content should feel like a conversation you’ve been waiting to have.
“We wanted to create a brand that didn’t just respond to client needs, but anticipated them—platform-native, strategically fearless, and unapologetically modern.”
Say More as a Strategic Pivot, Not Just an Expansion
"What do people hire an agency for today?" asks Allie Walker, Truscott Rossman's President. Her question reflects an industry-wide reckoning. Agencies conceived decades ago now face demands their founders never imagined: the 24/7 news cycle, the tyranny of the algorithm, the pressure to go viral. Say More was born from that very tension—a recognition that the rules that governed communications in 2010, even in 2025, may not hold tomorrow. And maybe that’s the point.
"PR is evolving—and so are we," says Truscott. Indeed, the launch of Say More signifies more than a tactical expansion—it represents a philosophical pivot. Standing still is no longer an option; the only way forward is through strategic, relentless reinvention. And this reinvention doesn’t diminish the firm’s roots in public affairs—it expands upon them, offering clients not only clarity but velocity.
The result is a studio built for now, with a team unafraid to ask big questions and push bold ideas. As the digital landscape continues to fragment, Say More is carving a clear path—one frame, one story, one scroll-stopping idea at a time.
To learn more about Say More and explore its content, visit SayMoreStudio.com.