Amy LeFebre

Senior Director, West Michigan

Amy heads our Grand Rapids office and, with 30 years in the industry, she’s a familiar face around town. She has developed and implemented comprehensive strategic communications plans and community relations programs throughout her time in corporate, nonprofit, and agency PR. She has provided communications counsel and support for clients in local government, education, biomedical research, tourism, economic development, business, health and human services, cultural institutions, and law.

Amy joined Truscott Rossman in 2014 from the branding and advertising firm Hanon McKendry, where she served as Director of Corporate Communications and Public Relations. Previously, she was a senior consultant at Wondergem Consulting, where she served as executive speechwriter and consultant to public, nonprofit, and private clients. She began her career in PR at Amway, then moved to National Easter Seals in Chicago, where she served as director of corporate marketing, overseeing the corporate marketing team and managing relationships with national sponsors exceeding $1 million.

Amy is a Public Relations Society of America-certified crisis counselor, past president of the West Michigan Public Relations Society of America, and was named the regional chapter’s Public Relations Professional of the Year in 2017. She earned a Bachelor of Arts in English from Calvin College.